Our story

“Naam ناعم” is a Doha-based purveyor of premium beddings and bath linens. Our name, meaning “soft” in Arabic, is our promise.

We blend exquisite craftsmanship with the world’s finest materials to transform your daily rituals into experiences of unparalleled comfort and serene luxury.

Discover the art of true relaxation, beautifully designed for the modern home.

Crafted for Qatari Elegance

Based in the heart of Doha, “Naam ناعم” is born from a love for quality and an appreciation for understated luxury. We understand the unique blend of modern living and rich tradition that defines the Qatari home. Our collections are thoughtfully curated to offer not just products, but an elevated lifestyle experience. We seek out the finest natural fibers ensuring every thread meets our exacting standards for softness, durability, and beauty.

Our Pillars:

Quality & Craftsmanship: Every stitch, hem, and weave is executed with precision and care, ensuring our products are as durable as they are beautiful.

Design Aesthetic:

We believe in timeless elegance. Our designs feature clean lines, a neutral palette, and subtle textures that create a peaceful sanctuary and complement any interior.

The Sensory Experience: True luxury is a feeling. We are dedicated to providing that moment of pure, tactile pleasure that enhances your well-being every single day.

Welcome to “Naam ناعم” home. We invite you to experience the art of softness.